Case Studies
One bridge, four crossings.
Four engagements, two directions — France to Morocco and Morocco to France — each with a stated challenge, a followed approach, and a quantified result.
Consumer Goods
Némo & Co
Némo & Co, a French specialty-food manufacturer, wanted to enter Moroccan retail distribution but hit a wall: potential Casablanca distributors couldn't tell where the brand fit against the local and imported offer already on shelf.
+28% qualified distributor inquiries in 4 months
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Beauty & Personal Care
Atlas Cosmetics
Atlas Cosmetics, a Moroccan argan-oil skincare brand, wanted to launch in France, but its brand identity — built for the local market — read as artisanal rather than premium to French buyers, a direct blocker to entering selective retail distribution.
+52% aided brand recall among French retail buyers
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Industrial & Artisanal Metalwork
Ferronnerie Belrhiti
Ferronnerie Belrhiti, a Moroccan atelier producing decorative and custom industrial metalwork, generated nearly all its business through word of mouth and trade shows — its website, a static brochure page, converted no qualified inquiries and didn't reflect the actual quality of the work.
+65% increase in qualified export inquiries via the new site
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Specialty Food & Beverage Import
Cave & Comptoir
Cave & Comptoir, a French importer specializing in fine groceries and wine, wanted to open retail distribution in Casablanca but had no framework for evaluating which local partners, retail points, and sales narrative would work in a market it didn't know from the inside.
18 Casablanca retail points secured in year one
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