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Passerelle Studio is a fictional agency. This site is a portfolio demonstration built by Ismail Bentounsi for Loudframe — no real services are offered.

03 — CASE STUDIES
Passerelle Studio
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Case Studies

One bridge, four crossings.

Four engagements, two directions — France to Morocco and Morocco to France — each with a stated challenge, a followed approach, and a quantified result.

Specialty grocery shelf with premium packaged products

Consumer Goods

Némo & Co

Némo & Co, a French specialty-food manufacturer, wanted to enter Moroccan retail distribution but hit a wall: potential Casablanca distributors couldn't tell where the brand fit against the local and imported offer already on shelf.

+28% qualified distributor inquiries in 4 months

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Cosmetics packaging laid flat on a neutral background

Beauty & Personal Care

Atlas Cosmetics

Atlas Cosmetics, a Moroccan argan-oil skincare brand, wanted to launch in France, but its brand identity — built for the local market — read as artisanal rather than premium to French buyers, a direct blocker to entering selective retail distribution.

+52% aided brand recall among French retail buyers

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Metalwork workshop with an artisan shaping metal

Industrial & Artisanal Metalwork

Ferronnerie Belrhiti

Ferronnerie Belrhiti, a Moroccan atelier producing decorative and custom industrial metalwork, generated nearly all its business through word of mouth and trade shows — its website, a static brochure page, converted no qualified inquiries and didn't reflect the actual quality of the work.

+65% increase in qualified export inquiries via the new site

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Shelf of wine bottles and specialty grocery products

Specialty Food & Beverage Import

Cave & Comptoir

Cave & Comptoir, a French importer specializing in fine groceries and wine, wanted to open retail distribution in Casablanca but had no framework for evaluating which local partners, retail points, and sales narrative would work in a market it didn't know from the inside.

18 Casablanca retail points secured in year one

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