Industrial & Artisanal Metalwork — Morocco → International export
Ferronnerie Belrhiti
- Client
- Ferronnerie Belrhiti
- Sector
- Industrial & Artisanal Metalwork
- Size
- ~€9M revenue, export
- Morocco → International export
+0%
increase in qualified export inquiries via the new site
The Context
Ferronnerie Belrhiti has produced decorative ironwork and custom metal structures for twenty-five years, with completed work in premium hotels and residences across Morocco and beyond. The craftsmanship was never the issue — the atelier’s digital presence reflected neither the quality of the work nor its capacity to respond to international tenders.
What We Did
We directed the information architecture and content direction of a new site built specifically for B2B buyers evaluating a supplier remotely: project galleries documented by work type, production-capacity spec sheets, and a structured contact flow to qualify inquiries from first contact. Site production was handled by a partner studio, under our quality oversight.
The Result
Within six months of launch, Ferronnerie Belrhiti saw a 65% increase in qualified inbound export inquiries via the site — including, for the first time, inquiries from markets outside Morocco and France.